I was on a shoot for a Telemach Couch ad last week. The company I work for Baza Media 2.1 was a production company for this ad Saatchi & Saatchi advertising company did for Telemach, television, internet and telephone service provider in Slovenia. I was the designated DOP, camera operator and special effects supervisor all in one. We hired VPK facilities and equipment. They had a special compensation deal with Telemach and so they gave us Sony HDW-750P Cinealta camera, some Kinoflos for the talent lighting, two Arri 5K for the green screen and a 2k blondie for backlight. The quite large but then again too small green screen was difficult to evenly lit with only two lights, the separation from the talent could be larger and the camera noise in the blacks made my quick four days of postproduction for three 17 seconds long ads this week quite difficult. But more on that later.
The ads were quit simple. Three different versions (television, internet, telephone) in each a person or two were surprised buy elongating couch (one seater changing to a two seater) representing more services for the buck from the service provider.
Canon EOS 5D MarkII was out second camera but we decided that we wouldn’t use it later on, cause it was proving to be more difficult to key its h.264 footage than Sony’s ProRes 422 (HQ).
Next time more stories from the post production, special effects difficulties, fast turn around and maybe even finished spot. All depends on the client.